PM AI Distribution
(2026 Edition)
5 channels and 4 realities for AI distribution PMs.
Build AI Distribution PM Skills — Free →5 Channels
Web app — easiest to ship, lowest activation friction
Browser extension — meet users in their workflow
API + SDK — distribute via other products
Embedded in incumbent products (Microsoft Copilot, Google Gemini)
Vertical SaaS where AI is integrated into existing workflow
4 Realities
Distribution beats model quality at sub-frontier capability
Incumbents have built-in distribution AI startups must work around
Word-of-mouth carries AI products further than ads in early stages
API-first distribution often outlasts direct-app plays
FAQ
Can a startup distribute AI features against Microsoft and Google?
Yes, but on different vectors. Incumbents win on default integration; startups win on speed, depth in narrow workflows, and tooling that incumbents won't prioritise. Cursor beat Copilot in serious developer workflows by going deeper. Pick wedges where you can outpace; don't play their game.