PM Grocery Tech
(India Edition)
5 dynamics and 5 metrics for grocery tech PMs.
Build Grocery PM Skills — Free →5 Dynamics
SKU depth beats catalogue breadth — users want their brand, not an alternative
Substitution UX matters — out-of-stock is frequent; replace gracefully
Fresh and frozen are distinct operations — don't mix them in ops
Basket size over AOV — groceries are routine; increase frequency and depth
Quick commerce is eating scheduled delivery — BigBasket had to adapt
5 Metrics
Fill rate (% of ordered SKUs actually delivered)
Substitution acceptance rate
Average basket size and order frequency
Freshness / quality complaint rate
Repeat rate at 60 days
FAQ
Is scheduled grocery delivery dying in favor of quick commerce?
Not dying, but shrinking share. Large baskets and monthly stock-ups still fit scheduled; top-ups and impulse buys go to quick commerce. Hybrid models (Instamart, BigBasket Now) acknowledge this. Pure-play scheduled grocery is being squeezed from both sides.