🔒 Privacy-by-design saves quarters of cleanup later

PM Privacy Products
(2026 Edition)

5 principles and 5 metrics for privacy-conscious PMs.

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5 Principles

1.

Data minimisation — collect only what you need for the job

2.

Purpose limitation — don't reuse data across unrelated purposes

3.

Consent is a UX problem, not just legal — make it honest and specific

4.

DSR (data subject request) flows — export, delete, rectify, portability

5.

Privacy reviews on every feature — shift left to avoid rewrites

5 Metrics

1.

DSR fulfilment SLA (typically 30–45 days by law)

2.

Consent opt-in rate per surface

3.

Data retention compliance — how much expired data is still stored?

4.

Privacy incident count and severity

5.

Time-to-privacy-review for new features

FAQ

What does India's DPDP Act change for product teams?

Formal consent requirements, DSR fulfilment SLAs, and penalties up to INR 250 crore for major breaches. Products built pre-DPDP often need consent flow rework, data retention policies, and DSR endpoints. Treat DPDP as a cross-functional project with eng, legal, and product jointly owning compliance.

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