PM Senior Products
(India Edition)
6 design principles and 5 categories for senior-focused PMs.
Build Senior PM Skills — Free →6 Principles
Large fonts and generous tap targets — not a nice-to-have
Remove ambiguity — clear labels, no hidden gestures
Family-assisted flows — a son/daughter often uses the app too
Vernacular by default — English-only excludes most Indian seniors
Voice input unlocks enormous adoption
Trust signals amplified — seniors are more vulnerable to fraud
5 Categories
Health (pharmacy, teleconsult, emergency)
Finance (pension, investment, banking)
Communication (family video, messaging)
Entertainment (devotional content, classic films)
Learning and social (community apps for 60+)
FAQ
Is building for seniors a viable PM focus in India?
Massively underserved and growing. India has 150M+ seniors and growing. Apps like Khyaal and Emoha show demand for social, health, and finance products designed specifically for older users. Most consumer apps fail seniors on UX even when the underlying service would suit them.