🔑 Consent is the product. Data pulls are the outcome.

PM Account Aggregator
(India Edition)

5 dynamics and 5 metrics for PMs building on AA.

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5 Dynamics

1.

User consent is a product — simpler flows drive higher conversion

2.

FIP coverage is uneven — some banks respond slowly, design for that

3.

Use cases are expanding — lending, wealth, GST, insurance

4.

Data shelf life is short — plan fresh pulls, not single-dip flows

5.

RBI rules evolve — stay close to the spec and regulator circulars

5 Metrics

1.

Consent grant rate (user drop-off on consent screen)

2.

FIP success rate by bank

3.

Data fetch time (median and p95)

4.

Consent revocation rate

5.

Loan/underwriting lift from AA data vs alternatives

FAQ

Is Account Aggregator ready for prime-time PM investment?

Yes, increasingly. By 2026, AA has crossed hundreds of millions of consents and is integrated across major banks and fintechs. Lending and wealth products that use AA see higher approval rates and lower CAC. PMs in fintech who haven't learned AA are at a disadvantage.

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