PM Edtech
(India Edition)
5 dynamics, 5 metrics, and 4 interview-style questions for edtech PMs.
Build Edtech PM Skills — Free →5 Dynamics
Three users: learner, parent (buyer), teacher — conflicting incentives
Outcomes beat engagement — exam results > session minutes
Seasonality is brutal — Jan–Mar and Jun–Aug drive most revenue
Retention beyond 90 days is rare — the industry average drops off a cliff
Tier-2/3 is the growth market — vernacular content wins here
5 Metrics
Completion rate of assigned content
Weekly learning minutes per active learner
Assessment improvement over a defined window
Parent NPS — they pay; they must stay convinced
Churn at renewal — renewal is where edtech lives or dies
4 Interview Questions
Design a feature that increases daily practice time for JEE aspirants
How would you improve renewal rate for a K-12 subscription?
Design a feature for parents to stay engaged without being intrusive
Tier-3 learners churn 2x faster — diagnose and design
FAQ
Is Indian edtech recovering from the 2023 crash?
Selectively. Offline+online hybrid players (PhysicsWallah, Aakash) and test-prep specialists are healthy. Pure-online K-12 (Byju's model) is still in rehab. The future is content + community + live instruction, not just video libraries.