🚦 Flags decouple deploy from release. Sunset them.
PM Feature Flags
(2026 Edition)
5 uses and 4 practices for feature flag PMs.
Build Feature Flag PM Skills — Free →5 Uses
1.
Gradual rollout — 1%, 10%, 50%, 100% with kill switches
2.
Kill switches for fast revert without code change
3.
Segment targeting — beta users, geo, plan tier
4.
A/B testing variants in production
5.
Trunk-based development — merge fast, ship slow
4 Practices
1.
Sunset flags after rollout — tech debt accumulates fast
2.
Document who owns each active flag
3.
Use config-only changes for ops controls; code changes for product
4.
Audit flag count quarterly
FAQ
How many feature flags is too many?
Hundreds to low thousands is normal at scale. The problem isn't count — it's untracked, unowned flags that linger past their purpose. A flag is a fork in code that increases test surface. Sunset discipline matters more than initial restraint on creating them.