PM Growth Experiments
(2026 Edition)
12 experiments across acquisition, activation, and retention.
Build Growth PM Skills — Free →Acquisition (4)
Landing page personalisation by traffic source
Signup friction reduction — remove one field, test conversion
Social proof above the fold — logos, review counts, numbers
Referral incentive redesign — double-sided vs one-sided
Activation (4)
Aha moment shortcut — skip to the one action that predicts retention
Personalised first-run content based on signup context
Empty-state upgrade — turn blank screens into guided tours
Time-to-first-value reduction — every second counts
Retention (4)
Re-engagement push at churn-risk windows
Weekly summary email — personalised, not generic
Habit trigger — streak, daily goal, scheduled nudge
Save flow — intercept cancellation with tailored offers
FAQ
Where should new growth PMs start?
Activation. It's the highest-leverage stage — cheap to test, fast to learn, and improves every downstream metric. Acquisition experiments require more budget and marketing coordination; retention experiments have long feedback loops. Activation gives the fastest cycle of ship → measure → learn.