PM Lending Products
(India Edition)
Lending PM work centers on underwriting quality rather than interface polish, since credit risk decisions determine whether a product survives. RBI's Digital Lending Guidelines reshaped what's allowed, collections now counts as a core PM surface driving unit economics, and trust markers — NBFC licensing, transparent interest rates, clear EMI terms — decide whether borrowers convert.
By Naman Goyal · Product manager · Builder of PM Streak · Updated July 3, 2026
5 dynamics and 5 metrics for lending PMs.
Build Lending PM Skills — Free →5 Dynamics
Underwriting data beats UX — the product is credit risk, not just flow
Collections is a first-class PM surface — recovery drives unit economics
RBI rules shift the floor — Digital Lending Guidelines reshaped the industry
Credit scoring is bimodal — you either have great data or you don't
Trust signals matter — NBFC licensing, interest rate transparency, EMI clarity
5 Metrics
Approval rate by segment
NPA (non-performing assets) rate
Cost of acquisition vs lifetime net interest margin
Disbursement time (application to money in account)
Repeat borrower rate
FAQ
Is BNPL a viable PM category in India post-RBI restrictions?
Transformed, not dead. RBI restrictions on prepaid instrument-funded BNPL forced the category to rebuild around regulated lending. Surviving players (LazyPay, Simpl) operate as NBFCs with proper underwriting. The 'buy now, pay never' distortion is gone; what remains is credit-enabled checkout which still has legs.
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